Led content strategy across Instagram, Facebook, and X, reaching over 70,000 followers and supporting 20+ City departments with branding and event rollouts. 

Executed paid campaigns that reached 80,000+ local users, analyzing performance data for monthly executive reports, and producing visual assets and official photography. 

Increased the Mayor’s following by 10,000+ users and maintained a 7% average engagement rate.

Built a robust photo archive that continues to be used across City communications.